sportstyle

24 • July 2021 sportstyle • sportstylemag.com New Outlook Emerges On Exercise Routines And Material Choices TRENDINSIGHT We surveyed 319 consumers. Here is what they told us. S E I Z E T H E T R E N D ! CARPE TRENDEM Trend Insight Consumer is a feature within sportstyle that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@mesh01.com. For more information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. The pandemic upended our daily lifestyle, changing how we exercise. To stay active during Covid restrictions, did you start a new tness routine? If you answered Yes, did you change your fitness workout to include... What special fabric features do you look for most when purchasing workout attire? Water Repellency Lightweight warmth Sun Protection Insect Repellency Cycling Walking Wicking A subscription service (such as Peloton) Running Odor- control Yoga Hiking Breathability 18% 10% 24% 29% 46% 51% 77% 90% 25% 33% 41% 63% 30% 31% 33% 47% 67% Has your new, Covid-inuenced approach to tness made you more aware of the materials used in your activewear wardrobe? During Covid, whether you added a new activity, or advanced your level of exercise overall, how did you upgrade your tness experience? Purchased high-tech t-shirt Purchased performance leggings 34% No 66% Yes Purchased better quality socks Purchased new footwear 50% Yes 50% No E stablishing new exercise routines during Covid not only helped individuals stay t, this trend also heightened awareness of how material choices enhance workout wear as well as casual clothing. For example, survey takers report that when shopping for activewear, special fabric features are now top of mind. Respondents ranked "Breathability" highest, with "Wicking" and "Odor Control" rounding out the top three choices. e expectation of textile performance is starting to spill over to streetwear: 59 percent of survey participants said they are more likely to look for functional fabrics when shopping for jeans. And a whopping 87 percent of these respondents would also be inclined to seek out performance materials when purchasing casual wardrobe items like khakis and button down shirts. is emerging material-savvy outlook bodes well for growth opportunities for functional fabrics in apparel sectors beyond activewear. n The survey, conducted by MESH01, included 319 respondents, men and women, ages 18 to 60 who identify themselves as active and outdoors.

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