sportstyle

30 • July 2021 sportstyle • sportstylemag.com "For people who are constantly on the move, alignment is crucial to their overall wellness and comfort. As one of our local Chiropractors, Dr Kristopher Feldmann, DC, notes, 'When one has optimal align- ment, the muscles, ligaments, tendons and joints throughout the spine are able to function as they were designed. When disfunction occurs because of misalign- ment or poor ergonomics, everything has to work harder.' Mōshn features our Dynamic Motion Technology which has stability in the heel and an enhanced toe spring to naturally move you forward, making it easy to move through the day." Matt Dieckhaus, VP, sales and marketing, Latitudes Inc. "Footwear plays a part in your muscle activity, blood flow, posture and level of movement throughout the day. With our busy schedules, healthy ac- tivity can get squeezed out. When wearing MBT shoes, whether standing or walking, you are on the move due to the shoe's patented construction." Sarah Sanders, US director of ecommerce and operations, MBT "Since wellness means practicing healthy habits on a regular basis, this regimen should include a pair of perfor- mance-driven footwear designed to help alleviate existing foot issues, while avoiding new ones. There are over 200,000 nerve endings in each of our feet!" Julie Trafford, director of marketing, Alegria "Foot health is largely taken for granted until there is a problem. When someone is in constant debilitating pain, the mind and spirit suffer greatly as well. If you feel great, you can perform great." Aaron Azzarito, president, Telic "Our message is 'wellness from the ground up.' It used to be that someone only turned to supportive shoes after pain from a common injury or foot ail- ment got worse, affecting their entire life. When feet stop moving, other things deteriorate too. Our shoes promote holistic wellness — both literally and figuratively — in overall quality of life." Angela S. Caltagirone, SVP and GM, Vionic "To me, wellness refers to the overall health benefit to the wearer. Does the footwear help remedy an issue? Does it have a benefit to the user with breathability and allergies from certain components of footwear? Holistic to me means 'natural,' in that footwear fits a need and supports the body through balance, alignment." Rusty Hall, president, Mephisto "Topo was founded on a core mission: help people move better for the rest of their lives. We believe movement is at the center of wellness, which transcends beyond physical fitness into mental health and, for many, even a spiritual connection to nature and others around them. That is why we create products that embrace the body's natural biomechanics and avoid gimmicky design features; we simply want people to feel empowered to move freely and without injury so that traveling the path of wellness can be an ongoing lifestyle." Michael O'Brien, marketing director, Topo Athletic How is your brand marketing wellness to consumers? "User generated content is one of our most powerful marketing tools. It's the ultimate testimonial when someone wears your product all day and takes the time to share it with the world. In-store signage highlights our technol- ogies. We also offer a product training module to sales associates seasonally." Tiss Dahan, VP of marketing, Dansko "We spend a lot of time educating healthcare professionals. Our social media includes blogs, as well as arti- cles around foot health and how that correlates to the body. Xelero enhances the natural gait cycle, providing more efficient motion and less stress on the foot, knee, hips and lower back." Dan Werremeyer, CEO, Xelero "Our messages encapsulate so much more than the performance features of our shoes. It's about comfort, value and longevity so that you don't even think about what's on your feet or the injury that used to nag you. Instead, it's about being able to enjoy that view at the pin- nacle of a hike, or training for that race you've had on your resolution list for years, or relaxing with friends in shoes that massage your hard-working feet on your recovery days. We also promote wellness as balance — staying in tune with your body's signals and treading W E L L N E S S Vionic Trent: Podiatrist-designed Vio-Motion footbed technology delivers three-zone comfort including heel stability, forefront cushioning and arch support in the men's Trent. The leather and neoprene upper makes this pair suitable for everyday endeavors. MSRP $149.95. MBT Huracan 3000: This running shoe also works as a walking/everyday shoe. The Huracan 3000 incorporates a M.I.D.S (Masai Impact Distribution System) sole which absorbs impact and dissipates shock to reduce stress on the body while enhancing balance and stability. MSRP $179.95. Telic Boise Bliss: Combining lightweight Novalon material with an orthotic-grade footbed and slight rocker-sole bottom for shock absorption, the Boise Bliss has orthotic-grade arch support and an energizing rebound. Bonus: It is machine washable. MSRP $69.

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