sportstyle

8 • July 2021 sportstyle • sportstylemag.com C EP has launched its first Outdoor Collection of socks. The line features Hiking Merino and Light Merino socks, available in tall, mid-cut and low-cut options. The socks are engineered to provide tar- geted compression to improve circulation and blood flow where it's needed the most. They also have breathable padding, mois- ture-wicking properties and joint stabilizing technology that helps hikers stay comfortable, according to the brand. "Any hiker will tell you that socks are one of the most import- ant yet sometimes overlooked pieces of equipment," said Jared Finney, head of sales, CEP Compression. "We developed our Outdoor Collection to push the limits of innovation know- ing the importance of footwear, combining years of research and development in graduated compression with the latest tech- nology advancements to ensure that hikers don't have to settle when they step out into the great outdoors." l CEP: GOING HIKING A f t er shaking up the ski wax industry with its line of eco- friendly products, CO-based brand mountainFLOW is expanding its reach with a new collection of plant-based bike products that are biodegradable, non- toxic, and rival all other petroleum-based competitors on the market, according to the brand. The new line includes four different lubes, a grease and a wash/degreaser — made for riding in three different weather conditions — wet, moderate and dry. The line also includes waterproof bike grease for lubrication and waterproofness, and a bike wash/degreaser that works on all parts of the bike, including the drive train. "We are stoked to launch our new line of plant-based bike products," says moun- tainFLOW founder and CEO Peter Arlein. "Holding true to our 'No Compromises' ethos, we have developed high-perfor- mance and eco-friendly products that are as good or better than the petroleum-based competition while being completely non- toxic and biodegradable." Each of mountainFLOW's new products are made from plant-based oils, waxes or cleaners, with no petroleum prod- ucts included. The packaging for the bike lube products is made from 100% Post- Consumer Recycled material, and the bottle used for the bike wash/degreaser is made from recycled paper and plastic, containing 70 percent less plastic than the typical bottle. l MOUNTAINFLOW: PLANT-BASED FOR BIKES • PRODUCTS + TRENDS

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