THE FOOTWEAR EYE
footwearinsight.com
By Cara Griffin
T
he most decorated women's Track &
Field Olympian in history, Allyson
Felix, ha s launched her ow n
lifestyle brand called Saysh. The
brand's first product is a lifestyle sneaker
called the Saysh One.
Felix, who is competing in the Tokyo
Olympics, is a nine-time Olympic medalist
and a six-time Olympic Champion. She is
a former Nike athlete, who split with the
brand after giving birth to her daughter in
2018. She has been vocal about her previous
sponsor, writing in a New York Times piece
that she felt pressured to compete before
she was ready and healthy, and claiming
she was offered less compensation by her
former sponsor after her child was born.
Felix went on to sign a deal with Athleta.
Her new brand Saysh, which also includes
a community platform, will not only launch
with the Saysh One, a lifestyle sneaker
available in three colorways, but will also
have a running spike created for Felix to
compete in during this year's games.
The $150 Saysh One, available for pre-order
on the brand's website at saysh.com, is a
shoe whose aesthetic was inspired by the
lines of a wrap dress. The shoe is built to fit a
female foot. Its lightweight construction pairs
jacquard textiles and microsuede touches
in a breathable, everyday sneaker. It has a
single heelpiece and a snug lacing system.
P re - o rd e r i n g a S ay sh O n e co m e s
with a complimentary invitation to the
Saysh Collective, the bra nd's online
community-driven platform that it says
is a space for members to "engage with
like-minded individuals, hear inspirational
conversations, pa r ta ke in energizing
workouts, and have access to exclusive
member perk s." T his member- ba sed
collective will cost $10/month. n
Track Star Allyson Felix Launches Her Own Brand
NEW BRAND
Allyson Felix
July/August 2021 ~ Footwear Insight • 11
