Footwear Insight

12 • Footwear Insight ~ July/August 2021 footwearinsight.com THE FOOTWEAR EYE By Cara Griffin S ophisticated technology is what makes Fitted Inc. run as a company, yet it's a simple notion that is at the heart of the game changing firm's ethos — helping retailers deliver world class customer experiences. Fitted, which launched in late 2019, has quickly gained ground in run specialty and beyond, helping retailers with turnkey ecommerce solutions, and offering endless aisle inventory options. The Fitted Network boasts more than 380 retail doors and 85 brands. And Fitted, based in Eagle, Idaho, is now in the midst of rolling out its latest program, called Dynamic Distribution, which also looks to be a game changer, creating a marketplace where retailers and brands can see inventory in stores across the country, including product in casual, comfort, outdoor, run and beyond. The Dynamic Distribution program adds to the Fitted Network's capabilities — the new program aims to make it easier for retailers to access and move product directly from other retailers. With the current supply chain inventory crunch that all retailers are facing, it's a solution that resonates. How does Dynamic Distribution work? In a secure and "anonymous" system, retailers who are part of the network can log in and view the availability of product from hundreds of retailers, and retailers can be both fulfillers or buyers in the system. Fulfillers get paid immediately. Fitted handles payments behind the scenes, and guarantees two-day delivery. In short, Dynamic Distribution turns retailers' in-stock inventory into a live, accessible, smart asset that they can choose to liquidate or add to at any time on a case-by-case, day-by-day basis. Any retailer can join the Fitted Dynamic Distribution Network and immediately become a buyer and/or fulfiller. Regardless of whether they rely on Fitted's turnkey ecommerce solution, have their own ecommerce solution, or are strictly brick-and-mortar, stores are able to join the Fitted Dynamic Distribution Network and have access to product that they are approved for. (Only previously approved retail partners will have access to a brand's product within the Fitted Network.) "The best way to explain it," says Monte Keleher, co-founder and CEO of Fitted, "is this: As a retailer if I am sold out of something in my store Bringing Dynamic Ideas to Retail FITTED INC. A screen grab of Dynamic Distribution in action, showcasing the availabil- ity of inventory within the Fitted Network despite the fact that there's no availability in that particular SKU in the store (BAM, aka brick-and-mortar) or from the brand directly. ® S u p p o r t M a d e C o m f o r t a b l e A thin 3 mm, the 3/4 SLIM insole provides enhanced, comfort, support and fit for women's low volume flats, boots, athleisure wear, and other low depth dress footwear. Contact us at info@cadenceinsoles.com with questions and complimentary samples

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