8 • Footwear Insight ~ July/August 2021 footwearinsight.com
THE FOOTWEAR EYE
S
perry has partnered with
Netflix to create a footwear
collection based on the
hit series Outer Banks.
Sperry x OBX incorporates
elements of the show's
style, including seersucker-
lined boat shoes and distressed sneakers. The
collection is designed to channel the show's
character identities and show storylines
throughout. The show is a teen mystery-drama
based in North Carolina's coastal community
of Outer Banks.
"Our brand is very native to the show and
its setting on the water, and the surf and
preppy style of the product resonates with
our customers," says Elizabeth Drori, CMO
Sperry. "On top of that, tapping into the show's
fans for this collection enables us to reach a
young audience."
Price points for the Sperry x OBX collection
range from $60-$90.
Standout styles include a special edition
Authentic Original boat shoe that takes the
show's "Kook" style to heart with gold foil
details and laser etched designs that refer to
scenes from the show. The rubber outsole is
printed with an aerial view of the ocean. And
a slip-on canvas sneaker for men and women
is designed to reflect the relaxed vibe of the
show's "Pogue" life. Webbing details on the
women's Crest Vibe sneaker are inspired by a
character's bracelet while the license plates of
the show's star John B's van are recreated on
the heel tags of the men's sneaker. A treasure
map print is featured on the shoes' insoles. n
Sperry Teams with Netflix on OBX Collab
NEW LINE
A new Sperry x OBX style.
