Footwear Insight

A Look at Consumer Shopping Behavior TRENDINSIGHT We surveyed 318 consumers. Here is what they told us. S E I Z E T H E T R E N D ! CARPE TRENDEM Trend Insight Consumer is a feature within Footwear Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@mesh01.com. For more information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. W here do consumers prefer to shop for their footwear? What are their expectations in-store? What is on their current footwear shopping list? ese are just a few of the topics we tackled in our latest consumer survey. While 45% percent of consumers told us they most frequently shop online for footwear, 42% reported that footwear specialty chains were their stores of choice. And 78% of respondents said they like to have additional styles or colors presented to them by associates in store — that's a win for specialty service in our book. e majority of respondents also said when they shop independent stores they rate the assortment as good or very good and knowledge of sales associates in independent shops versus other stores as very good or excellent. l The survey, conducted by MESH01, included 318 respondents, men and women, ages 18 to 60 who identify themselves as active. 36 • Footwear Insight ~ July/August 2021 textileinsight.com Where do you most frequently shop for your footwear? Footwear Specialty Chain Online (not affiliated with any store) Mass Merchant Independent Shoe Store Online (affiliated with your favorite brick and mortar store) Department Store Online (single brand specific) Sports Specialty Store Sporting Goods Store Single Brand Store 45% 42% 41% 41% 38% 37% 35% 33% 33% 20% (select all that apply) When shopping for footwear in a brick-and-mortar store... Do you like to have accessory options related to the footwear requested presented to you? (e.g., socks, insoles, etc.) Do you shop for footwear in one store and shop for footwear accessories in another store? (e.g., socks, insoles,etc.) Do you have your feet measured or assessed with a foot scanner for proper fitting? Do you like to have additional styles or colors presented to you by the sales associate? 53% 47% 45% 55% 78% 22% YES YES YES NO NO NO Yes, I have my feet measured with a traditional measuring device No, I was not offered nor did I request tohave my feet measured Yes, but I prefer a foot scanner if available No, I was offered but declined 45% 12% 16% 27% YES: 43% NO: 57%

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