T H E B O O T B O O K
Best
Foot
Forward.
Whether for work or play, shoppers know what they want from their boots, and in laundry list
fashion. As society continues to emerge from the pandemic, many consumers are looking to buy
shoes that complement a new array of ever-changing endeavors. "Consumers continue to look
for authentic brands, bringing great value with enhanced comfort features and functionality,"
explains Brandy McCarty, CMO of the Eastman Group. "All products must be 'fashion right,'
but not 'fashion forward,'" he adds. On top of that, there's technology, sustainability and even
specific preferences on the shape of the boot. To gather some insight on what's trending
in work, lifestyle and outdoor boot offerings; we chatted with some industry insiders. n
As they Spend More Time on the
Move, Consumers Get Increasingly
Decisive About their Footwear Needs.
By Cara Griffin and Suzanne Blecher.
OUTDOOR
PERFORMERS
+
HARD
WORKERS
22 • Outdoor Insight • August 2021 outdoorinsightmag.com
