Issue link: https://viewer.e-digitaledition.com/i/1398166
Did you seek out materials treated with SPF technology, or did you rely on lotions with SPF for protection? W ith more families spending time outdoors, a healthy side effect of the past pandemic-impacted year-plus, we decided to ask active/outdoorsy consumers about their family activities and purchases. Of those surveyed, 71% told us they added family fitness activities to their routines during the pandemic, with 76% saying these new activities are either likely or very likely to become a regular part of their family's lifestyle. What type of expectations do these consumers have for family-oriented outdoor gear purchases? Seventy-two percent say they expect the price for their children's products to be less than it is for adults. Sixty-four percent are more likely to buy product for kids if the brand also makes products for adults, and 77% say their children have "some input" on what outdoor product is ultimately purchased. And when it comes to sun protection, 59% of consumers surveyed said they rely on SPF protection in both lotions AND fabric. n e survey, conducted by MESH01, included 278 respondents, men and women, ages 18 to 60 who identify themselves as active and outdoors. ALL IN THE FAMILY OUTDOOR REC S E I Z E T H E T R E N D ! CARPE TRENDEM Trend Insight Consumer is a feature within Outdoor Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@mesh01.com. For more information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. Water sports participation surged during the pandemic. If your family contributed to this 2021 trend, which of these activities did your family try? Swimming Surfing SUP Boating Kayaking Canoeing 40% 3% 8% 18% 23% 8% 89% 11% SPF fabrics Both fabrics and lotions Neither fabrics nor lotions SPF lotions 3% 59% 3% 35% While on the water, was outfitting yourself and your family in sun-protective gear top of mind? YES NO TRENDINSIGHT We surveyed 278 consumers. Here is what they told us. 28 • Outdoor Insight • August 2021 outdoorinsightmag.com