Outdoor Insight

24 • Outdoor Insight • August 2021 outdoorinsightmag.com "We see that consumers are definitely trending towards versatile, multi-use boots, or what we refer to as 'hybridization.' They are looking for something that has functionality, weather protection, grip and stability, but also looks good with a pair of jeans at the local brewery. Since consumers are also getting more casual and athletic, this type of styling is important as well. We're looking for that perfect blend of athletic-outdoor." Thomas Dixon, national sales/product manager, Ecco Outdoor "Right now, most customers are seeking a versatile hiking boot. Something that can take them comfortably from mountain trails to Main Street for a post-hike beer. This also means the boot doesn't look out of place while strolling sidewalks. We also see that boots made with sustainable materials, for instance, Bloom algae biomass that make up the insoles in some of our newer styles, always get a second look." Rich Hohne, director of brand + consumer experience, Oboz "We believe people want to invest in brands and products they believe in, can count on and that they can trust. And when it comes to footwear, consumers are also looking for multi-functional and versatile footwear, boots that can go the distance and do double-duty. Whether they need footwear for work or play, consumers want functional style that can transition them from one situation to another." Karen McSorley, senior brand manager, Kodiak "As more people get outside with friends and family, they're looking for boots they know will be comfortable, that will serve them across a variety of environments, terrain and uses. They want boots that will last. Consumers are increasingly looking toward brands they know and trust. Brands that share their value and are doing the right thing for the environment, and on social justice issues as well." Erik Burbank, VP Keen Effect, Keen "Above all else, consumers want comfort and function. There is no patience for technical nonsense or fashion that serves no purpose. It has to work, and it has to feel amazing." Jake Anderson, co-founder, Forsake "When picking out boots, customers always want the essentials: a comfortable fit, good trac- tion, slip resistance, and sustainable materials where possible. With so many new customers Ecco Outdoor/MX Mid Boot GTX Built on an anatomical last, this stylish outdoor performer has a motocross-inspired PU outsole offering traction and support, with an additional TPU insert for stability. The boot is built with the brand's direct injection process that uses fluid materials that follow the natural shape of the foot. Ecco's MX Mid Boot GTX features Gore-Tex and is a breathable, 100% waterproof shoe. Available Spring '22. MSRP $160. Hoka One One/Anacapa Mid GTX The brand's innovation in hiking reaches a new peak with the lightweight, cushy Anacapa Mid. Made with sustainable materials, the upper has a PFC-free DWR treatment paired with a Gore-Tex bootie and is wrapped with leather accents certified by the Leather Working group. It also uses recycled polyester in the collar, mesh and laces. And the sockliner is 50% soy-based polyurethane. The midsole features compression-molded EVA, and lots of it. Available Fall '21. MSRP $170. Salewa/MTN Trainer 2 Mid GTX Designed to tackle all types of mountain terrain, the protective and grippy MTN Trainer 2 Mid GTX features ample cushioning along with Salewa's trademark 3F system that connects the instep to sole and heel, ensuring flexibility, support and the correct fit. And the boot's multi-fit footbed allows for a greater range of foot shapes and sizes to create a more accessible shoe for a wider range of sizes. Available Spring '22. MSRP $269.95. Keen/NXIS EVO Mid and Low The lightest and fastest Keen hiker accommodates both men and women. This style features the original comfort fit (Keen boasts 18 years of experience designing hikers) and iconic toe bumper for protection. A proprietary horseshoe tread pattern grips from heel brake to toe roll. Available Spring '22. MSRP $170-180. Kodiak/ Kenosee This waterproof suede and nylon hiker has sealed seams and a breathable, waterproof membrane construction, along with abrasion and scuff resistant TecTuff toe and heel guards. With a 100% recycled plastic lining, 50% recycled plastic mesh upper, 100% recycled plastic lace and Kodiak Comfortzone ECO footbed, it's both sustainable and stylish. Available Spring '22. MSRP $150. Oboz/Lena A mid-height boot with a dash of vintage flair, the Lena has a stretch engineered knit upper and easily slips on. Long, round laces tie up around the ankle. The boot's name pays tribute to Lena Mattausch, who helped merge the Women's Protective Union with the Cooks and Waiters Union, ending 83 years of gender organized unionism in Oboz' backyard of Butte, MT. Available Spring '22. BOOT BOOK OUTDOOR PERFORMERS INDUSTRY INSIGHT WHAT ARE THE KEY TRAITS THAT CONSUMERS ARE LOOKING FOR RIGHT NOW IN THE BOOT CATEGORY?

• Cover