sportstyle

September 2021

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16 • September 2021 sportstyle • sportstylemag.com the transitionary time marked by increased curbside pick-ups, online ordering and appointment shopping. But as the pandemic has eased in parts of the U.S., key store staers are moving onto other jobs, grad school and the like. e situation is forcing run specialty retailers to re-evaluate their compensation packages and redeploy remaining sta to do more with less. Sto c kpi l i ng : Aw are of t h e ongoing logistic/supply chain crisis, which has been a factor for at least 16 months, there is a movement underfoot to stretch inventory-on-hand with key models without busting the budget or igniting a potential "re sale" down the road. Here, we check in with specialty running retailers on the state of the market — and how they are strategizing. l K ris Hartner, owner of Naperville Running Company, a three-door run specialty chain in Illinois, was encouraged recently by what he saw a key branded vendor do—pull a key style from its own ecommerce site and move the inventory into the specialty running channel. "Customers value having the products where they want to buy them," he says. Naperville Running is addressing potential STOP CHAFING & BLISTERS EVERYWHERE ® SINCE 1996 ©2001 BODY GLIDE Planning Ahead. Naperville Running Company. Ready to run at Naperville Running Company. l Key Issues Impacting Specialty Run Retail

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