instances where a customer comes in,
gets tted, and then perhaps asks for
another color of a shoe. "en when we
say it's not available, [we can all see] it's
available on the manufacturer's site," he
says. "Not long ago, the inventory on the
manufacturer's ecommerce site was the
same inventory we could see on the B-2-B
site. Now there seem to be many more
shoe available to the consumer online
that are not available to us in the store.
We can explain supply chain issues to
customers, and they are understanding
for the most part. It's just very hard when
they have access to shoes that we do not."
S t i l l , A n d e r s o n i s t h a n k f u l f o r
appre c i at ive c u s tom e rs an d t h e i r
respective words of support about Kelley's
Pace being able to survive the pandemic.
On the product front, he points to
the strong sales of Hoka One One and
the rising popularity of products like
eragun over the last year.
"We have more people specifically
asking for Hoka than any other brand,"
he says. "And just a few years ago, no one
even knew what the brand was, let alone
ask for it." l
The shoe wall at Kelley's Pace.
insoles-sorbothane.com
sorbothane.com
800.838.3906
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September 2021 • 25 sportstylemag.com • sportstyle
