A
marillo, TX-based run shop Get Fit, led by owner Karen
Roberts, reports that since the onset of COVID-19, one
thing that has not been an issue is pricing. e store
owner says that customers have been willing to spend more on
footwear and apparel that will meet their tness needs.
"I think folks want to continue maintaining an active lifestyle and
set tness goals that can be achieved through dedication to their
chosen activity," says Roberts.
"Price seems to be less of an issue than being tted in gear that
will meet their standards," Roberts oers, adding that Brooks, On
and Lululemon are the shop's best-selling brands of late.
"Customers are wanting tried and true with Brooks," she says. "On
gives them something fairly new to our market that is fashionable
and functional while with Lululemon they get the workout gear
that looks and feels great."
At Get Fit, work has begun on a strategy to increase purchases
so that there will be enough inventory in place to serve customers
through Q2/22. Roberts is encouraged by the transparency of many
of the store's vendor partners who have already cautioned her about
possible supply issues due to workforce and shipping issues.
Still, she remains concerned about the status of the global supply
chain and what it might mean for Get Fit's ability "to continually give
our customers the best quality products in a timely manner."
l
Strategizing & Staying Active.
Get Fit.
Happy faces at Texas running shop shop Get Fit.
26 • September 2021 sportstyle • sportstylemag.com
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