sportstylemag.com • sportstyle
On the road: Community is key at Connecticut's Darien
Running Co. and Ridgefield Running Co.
some who are returning to outdoor tness. ey appreciate the
community we provide through events and clinics," says Searfoss,
adding that the stores have invested in a mobile t station for
use at events or pop-ups for business ttings.
Meanwhile, the two shops recently invested in a new storage unit
to stock up on key products in the wake of potential availability
issues in the months ahead.
Like other retailers across the U.S., Searfoss remains concerned
about supply chain woes creating a loss of sales and the possibility
of some brands keeping shoes for their own Direct-To-Consumer
businesses and not supplying small independents. l
September 2021 • 23
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