Issue link: https://viewer.e-digitaledition.com/i/1413263
W ith more families spending time outdoors, a healthy side eect of the pandemic, awareness of sun protection is a focus. e majority of survey takers seek out both materials with SPF technology and lotions when participating in water sports, although lotions remain far more popular than textile treatments as a sun protective go-to. at said, asked to rank performance features when purchasing outdoor gear for the family, sun protection ranked second, aer "breathability," in a list consisting of eight dierent performance attributes. Another trend emerging from Covid: heightened consumer interest in where their clothing is made. Not only that, but 60 percent of respondents report that the ability to trace a product's manufacturing and material content make them more loyal to that brand. However, survey participants are about three times more likely to search Google than browse a textile brand website for information specics on fabric and nished goods. l The survey, conducted by MESH01, included 278 respondents, men and women, ages 18 to 60 who identify themselves as active and outdoors. All In The Family Outdoor Rec TRENDINSIGHT We surveyed 278 consumers. Here is what they told us. S E I Z E T H E T R E N D ! CARPE TRENDEM Trend Insight Consumer is a feature within sportstyle that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766- 0957 or brian.bednarek@mesh01.com. For more information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. Water sports participation surged during the pandemic. If your family contributed to this 2021 trend, which of these activities did your family try? Swimming Surfing SUP Boating Kayaking Canoeing While on the water, was outfitting yourself and your family in sun-protective gear top of mind? Would you be more likely to buy eco-friendly products for your children than for the adults in your family? Did you seek out materials treated with SPF technology, or did you rely on lotions with SPF for protection? SPF fabrics Both fabrics and lotions Neither fabrics nor lotions SPF lotions #1 Breathability #2 Sun Protection #3 Wicking #4 Stretch #5 Insect Repellency #6 Anti Microbial #7 Stain Resistance #8 Eco Friendly When purchasing outdoor gear for your family, please rank the following performance features you value most (with 1 being the most important) 89% 11% 77% 15% 8% I would buy eco-friendly products for both children and adults. Yes Yes No No 40% 3% 8% 18% 23% 8% 3% 59% 3% 35% 46 • September 2021 sportstyle • sportstylemag.com