footwearinsight.com September/October 2021 ~ Footwear Insight • 23
POWER IN
PARTNERSHIP
Brands Committed to the
Independent Channel Share
Insight on the Current State of
Brand & Retail Relationships.
Relationships make the world go round. And for
brands and retailers in today's challenging and
rapidly evolving marketplace, reliable business
relationships are more important than ever. Here, we
shine a light on 16 dierent brands that independent
retailers have told us are "powerful partners."
In these snapshots, brand execs discuss why the
independent retail channel is so important to them,
how this is reected in the way their brand does
business, and how this past year has impacted brand
and retail relationships. By Cara Grin.