Issue link: https://viewer.e-digitaledition.com/i/1415972
POWERED BY www.mesh01.com Skip making a purchase altogether Buy a similar, alternative item instead Place an order for delivery sometime in the future I have not been impacted by an out of stock item Offer to help find that particular shoe for you Note: 9% said "other" Online Find an alternative item (different style, different brand) No In-store Yes Buy online, pick up in store 13% 19% 49% 46% 33% 32% 37% 42% 54% 59% 8% When you are shopping for footwear, socks or insoles, does the merchandising display or informational signage in the store influence your purchase? You may have read about "supply chain" issues impacting the availability of some products. Has this issue personally impacted you? If so, what was your next step? If you go to a brick-and-mortar store with a specific brand or style to purchase in mind and the brand or shoe you want to buy is not available, what would you most want the salesperson to do? What type of information on a sign or display would you find helpful when it comes to deciding which shoes, socks or insoles to buy? Assuming the price was the same to you, what would your preferred method of buying your footwear and/or footwear accessories be? For example, when shopping for an item that you would expect to be available have you encountered an instance where this item was out of stock? YES NO 50% 50% How the product will help my performance. Whatever that may be — extra support to prevent pain or light and responsive to make me feel faster. Female 51 Price, material. Tell me what makes the product superior. Female 47 Comparison of options, their qualities, a guarantee. Female 39 Images showing how it fits. Female 35 Someone relatable wearing the item I'm looking to purchase, similar age, build style etc. Female 35 If you are dealing with certain issues (pain, arch support) here is suggestion to solve it. Different ideas for general foot care tips such as buying the right shoes for you, style vs. comfort, etc. Female 43 Price, info on what type of foot and type of running it's designed for, etc. Female 32 Look and feel. Images showing how high the shoes or socks come up past the ankle. Maybe a cut away of the inside of the shoe that shows how quality of what's inside that isn't always seen by consumers. Male 39 Material-such as breathable, light weight. Feedback from others- what our customers say, etc. Female 48 Technology explanation or graphics about the absorption, evaporation, cooling, durabilty, etc. Show me why we spend so much money on this gear. I don't care about any pro who wears it, I want to know why it will work for me. Male 43 Material, reason for the design, how it should fit/feel/help. Female 49 Description of technical features, suggested/popular uses, seeing it out of the box so you can look/feel it in 360. Female 31 SELECTED COMMENTS footwearinsight.com September/October 2021 ~ Footwear Insight • 39