Footwear Insight

September / October 2021

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Dansko Sky The Sky is an everyday laced sneaker packed with features and feel-good components. The upper, lining, webbing details and laces are all made from recycled textiles. It features Dansko Natural Arch Technology and a Propel pad in the forepart that supports acceleration through the walking step. The outsole is made from over 50% "I'm Green" carbon negative bio-based EVA. Available in January 2022. MSRP $120. Xelero Steadfast This motion control shoe features patented Xelero technology that makes running and walking easier by creating a healthy, supportive environment for the feet. The x2 Technology Dynamic Metatarsal Roll Bar is designed to reduce fore-foot movement and pressure for added torsional support under the foot. A seamless upper provides a glove like fit. Available in February 2022. MSRP $209.99. 14 • Footwear Insight ~ September/October 2021 footwearinsight.com THE IMPORTANCE OF WELLNESS Brands Weigh In On the Growing Importance of Wellness… "We are creating a category called 'healthy fashion comfort.' We build the footbed first be- cause it's the core. If you don't have a good foundation you don't have a good house built around it. A shoe that is too squishy won't offer enough support. If you're going to buy comfort fashion footwear, it may as well be healthy." PHIL COWARD Sales Representative, Hälsa "Comfort is a key component of wellness, and comfort has always been a key focal point across all footwear categories at Dansko. We aim to provide an incredible underfoot expe- rience without sacrificing on style. We have streamlined our interior support system across all categories to provide the best arch support possible. We are also incorporating eco-friendly and recycled lining materials into all new collections that we introduce into the market for all around wellness." KELSEY JAYNE Footwear Design Director, Dansko "People are spending more time outdoors and as a shoe brand, we wanted to highlight the importance of wellness as it relates to the footwear people are using for outdoor activities. Xelero has been proven to help people with Plantar Fasciitis, Metatarsalgia, Hallux Rigidus, ankle pain and knee pain, how- ever they are also designed for

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