Issue link: https://viewer.e-digitaledition.com/i/1415972
16 • Footwear Insight ~ September/October 2021 footwearinsight.com the everyday person.Wearing the right footwear can prevent future injuries, so people who wear our shoes are actively practicing a healthy habit that contributes to their wellness." DAN WERREMEYER CEO, Instride Shoes (Xelero) "So many people spend long hours standing and walk - ing on hard, flat surfaces. T h e s e p e o p l e 's l i v e s a re tough on their feet and their bodies. Our Dynamic Motion Technology has stability in the heel with an enhanced toe spring that naturally moves you forward, making it easier to move throughout the day. This helps to reserve energy for the things you love to do while keeping you one step ahead of the things you have to do." MATT DIECKHAUS VP of sales and marketing, Latitudes Inc. (mōshn by KLOGS) "Wellness is an integral part of living a well-rounded healthy lifestyle and Friendly Shoes is committed to providing a literal foundation for everyday active living in our communi- ties. Our footwear is easier to put on and allows the wearer independence. Our footbeds are cushioned and supportive to help curb fatigue and pro- vide immediate comfort, and the shoes are stylish to allow the wearer a sense of pride. We believe feeling and looking great shouldn't be mutually exclusive." TAMARA SOWA Director of Sales & Operations, Friendly Shoes "We started Taos 16 years ago with the belief that great shoes make our feet and ourselves happy and healthy. Our shoes mōshn by KLOGS Rise This slip-on style for Spring '22 features a machine washable SmartKnit upper. A PURGrip tread keeps the wearer confident. A shoe that promotes wellness, like this one, has room in the toe box, easy foot entry and soft materials that allow the foot to swell throughout the day. MSRP $160. Friendly Shoes Excursion With patented rear Easy Shoe Access technology, the Excursion facilitates a quick on/off experience, accommodating toe box, memory foam cushioning, and a slip-resistant outsole to avoid slips and trips. MSRP $110. THE IMPORTANCE OF WELLNESS Brands Weigh In