Issue link: https://viewer.e-digitaledition.com/i/1416509
YES TRENDINSIGHT POWERED BY www.mesh01.com Do you think there should be incentives to buy eco-friendly apparel and footwear similar to programs for purchasing electric vehicles or energy saving appliances? 69% 31% If you saw an article with the headline, "Your Yoga Pants are Ruining the Environment," would you: Read the story with Interest Dismiss the story as silly Have no Interest in the topic 62% 14% 24% When you purchase apparel or footwear in-store or online, how much consideration do you give to the original packaging materials prior to and after the purchase? No consideration Some consideration Strong consideration 34% 54% 37% I'd appreciate a brand that comes out and says - this'll be packaged/shipped in minimal package for them good of the earth. I'd. buy that. Male 42 Too much packaging on most goods these days. With recycling becoming a farce, something needs to change. Male 53 All product packaging should be minimal, especially by brands that try to convince people they are on the cutting edge of eco-friendly sales. Male 40 More-so after than before. I appreciate items which are packaged minimally, with packaging that is reusable, recyclable, and easy to open. Male 44 Why the heck would online orders still come in plastic? I don't understand why plastic is even used for packaging items that don't require refrigeration…. Male 39 How likely are you to "track" an item of clothing or footwear along its supply chain – from fiber to finished product – if brands made that level of transparency possible? Very likely Somewhat likely Not likely 18% 35% 47% How important is the trust factor with a brand when purchasing eco-friendly performance apparel and footwear? Very important Somewhat important Not important at all 52% 37% 11% Which of these eco-friendly behaviors, adopted during the pandemic, do you believe will stick? Value products that promote health & wellness Reduce consumption in general More likely to rent rather than buy material goods Less wasteful 58% 63% 57% 59% 5% 15% 60% 59% n 2020 n 2021 NO 31 • Textile Insight ~ September/October 2021 textileinsight.com