Issue link: https://viewer.e-digitaledition.com/i/1421339
Publisher: Rich Keene Managing Editor: Valerie J. Dimond Contributing Writers: Kathryn Ruscitto, Jennifer Negley Contributing Photographer: Chuck Wainwright Executive Consultants: Jerry Hoffman, Kathryn Ruscitto Business Development: Michael Brigandi President: Eric Silberman Chief Marketing Officer: Jason Skinner Vice President of Creative Services: Eric Jackson Vice President of Operations: Tyler Hardekopf In Memoriam: Robert J. Brennan, Founder Account Manager: Jennifer K. Matthew Designer: Boaz Goudzward Creative Services: Skye Childers, Mariela Cosentino, Jenny Havron, Jenn McCormick, Jennifer Oncay, Kimmi Patterson Production: Wade Sain Financial Services: Ashley Byrd Audience Development: Debbie Dodski MD News is published by True North Custom 1301 Riverfront Parkway, Suite 112 Chattanooga, TN 37402 423-266-3234 | truenorthcustom.com Although ever y precaution is taken to ensure accuracy of published materials, MD News cannot be held responsible for opinions expressed or facts supplied by its authors. Copyright 2021, True North Custom. All rights reser ved. Reproduction in whole or in part without written permission is prohibited. The healthcare providers featured in MD News comply with applicable federal laws and do not discriminate on the basis of race, color, national origin, age, disability or sex. P O S T M A S T E R : Please send notices on Form 3579 to 1301 Riverfront Parkway, Suite 112, Chattanooga, TN 37402. Advertise in MD News For more information about advertising in the MD News Central New York edition, contact Rich Keene at 315-446-8331 or rkeene@mdnews.com. Contact Information Send press releases and all other information related to this local edition of MD News to rkeene@mdnews.com. Central New York 05-820 PUBLISHER from the ............................................... Rich Keene PUBLISHER Central New York ............................................... rkeene@mdnews.com 315-446-8331 ............................................... @MDNewsCentralNY Thank you very much for reading the November-December edition of MD News. Once again, we examine the world- class health care available right here in Central New York. First, we would be remiss if we did not thank all of the physicians, nurses and healthcare professionals of all stripes, who are fighting the ongoing pandemic. Thank you so much for what you do for us all! For nearly two years, the healthcare industry has faced a trial by fire with COVID-19 — a pandemic more widespread than any we have seen since the Spanish flu over a century ago. Upstate University Hospital quickly adapted and launched several new technologies and practices to meet the changing face of medicine. Steve Jobs once said, "Innovation distin- guishes leaders from followers," and Upstate is leading the future of medicine. The pandemic highlighted limitations in the pre-pandemic healthcare system model resulting in an acceleration of new and innovative concepts. Hospitals like Upstate are paving the way to a new tomorrow by changing how health care is delivered using advanced technologies such as AI, robotics and drones that now serve as workforce multipliers. They also widely and routinely collaborate internally across the entire Upstate system, a process which has been key to providing optimal patient care and supporting and retaining the healthcare workforce, particularly within a climate that poses such a high risk of burnout. Once again, I would like to thank all those who come together to create our magazine. Here at MD News, we are dedicated to delivering an engaging reader experience, one with real local relevance. In each issue, we highlight distinguished and accomplished physicians and practice groups. We also provide updates on the latest medical studies, pointers for managing your practice and a unique look at what is happening in the local medical community. We love to receive nominations for our cover stories, current news within your organization and feedback on articles. I would also like to suggest that you visit mdnews.com to discover a wonderful resource for healthcare marketing. We are here to serve the physician and healthcare community. Enjoy your issue of MD News, Rich Keene