sportstyle

November 2021

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On the Cover: Equipe Atomo, the first made in Italy running shoe in the last 30 years, features Diadora's DD ANIMA compound, which provides supreme comfort and endless energy return. MSRP $195 Editorial Director Cara Griffin Art Director Francis Klaess Contributors Jennifer Ernst Beaudry Suzanne Blecher Kurt Gray Michael Jacobsen Bob McGee Emily Walzer Publisher Jeff Nott jnott@formula4media.com 516-305-4711 Production Brandon Christie bchristie@formula4media.com 516-305-4710 Advertising Katie O'Donohue kodonohue@formula4media.com 828-244-3043 Sam Selvaggio sselvaggio@formula4media.com 212-398-5021 Formula4Media ® Footwear Insight Footwear Insight Extra Outdoor Insight Team Insight Team Insight Extra Textile Insight Textile Insight Extra Trend Insight sportstyle PO Box 23-1318, Great Neck , NY 11023 www.formula4media.com sportstyle ® is published 6 times each year Jan; Mar; May; Jul; Sep; Nov. sportstyle is a registered trademark of Formula4 Media, LLC. ©2021 All rights reserved. The opinions expressed by authors and contributors are not necessarily those of the editors or publishers. sportstyle is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing may not be reproduced in whole or in part without the express permission of the publisher. sportstylemag.com November 2021 RUNNING Future in Focus .............................................................................................................. 6 The running industry, true to form, is taking an optimistic look at 2022. Performing in Style ......................................................................................................... 8 Not your average running apparel offerings, these brands have unique stories to tell. Pushing the Boundaries ............................................................................................... 14 Innovation is just one factor impacting running footwear trends for the year ahead. Diadora Launches Atomo ............................................................................................. 20 Made in Italy. Made to perform. Diadora's newest running shoe is a breakout star. Undercover Heroes ....................................................................................................... 22 Performance tech for the feet starts with these standout sock styles. Essential Items .............................................................................................................. 24 Must-have, go-to gear for newbie and expert runners alike. FOOTWEAR The Importance of Wellness ......................................................................................... 30 With wellbeing top of mind, we explore how standout brands highlight health and happiness in their footwear. DESIGN Circularity Comes of Age ............................................................................................. 46 New mindsets and practices are giving shape to a modern ecosystem that promotes circularity, and provides positive change locally and globally. Eco Influencers ............................................................................................................. 50 Two eco evangelists spread the word on sustainable advances & textile trends. Trend Insight .................................................................................................................. 52 How sustainability influences shopping decisions and consumer behavior. TEAM SPORTS Special Times ................................................................................................................ 56 Even with the impact of the pandemic — or maybe because of it — specialty sports are thriving.

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