Issue link: https://viewer.e-digitaledition.com/i/1434135
footwearinsight.com computer system — things like their sales per hour, inner-sole attachment rates, multi-pairs sold, and accessory/sundries percentages vs. the goals for each of these areas. e system automatically tabulates each day's progress to create weekly results. is allows the store managers to easily review weekly performance by individual sales associate. We sell very expensive product at the higher end of the channel. Knowledgeable sales associates are paramount to our success. Over the years, I have made it a practice to walk briskly into our stores and examine the demonstration being conducted by each sales associate. I'm looking for a couple of things. First, a big demonstration (4-10 pairs), then I am looking for multiple classifications of footwear. For example, if the customer comes in for sandals, we address that need first, but also probe the needs of the customer and present other categories of footwear such as walking shoes and ath- letic shoes, in addition to the sandals the customer came in for." — Maurice Breton, Comfort One Shoes "Our goal is for the customer to get home with all of the prod- ucts — no more and no less — that they will be happy with. Our salesperson's goals are to suggest second (and third) pairs as well as accessory items such as insoles, socks, handbags, shoecare, hats, et cetera. We give our staff average bench- marks to meet so that we can monitor what is going on at the fitting stool. Our staff is commissioned to maximize the sale." —Alan Miklofsky, Alan's Shoes is year, 16 stores have been named Gold Medal Service Award winners for the first time. Congratulations to the honorees! Althea's Footwear Solutions Everett, WA A Proper Fit Reno, NV Boger's Shoes Jacksonville, FL Dale's Shoes Daytona Beach, FL Fit My Feet Sioux Falls, SD Lombardo Comfort Shoes Ocala, FL Moyer's Shoes Quakertown, PA Orleans Shoe Co. New Orleans, LA Roberts Shoes Fort Wayne, IN Saxon Shoes Fredericksburg, VA Shoe Center North Myrtle Beach, SC Solely Comfort Winchester, VA Sound Feet Shoes Powells Point, NC Terry's Shoes Willoughby, OH The Shoe Market Greensboro, NC The ShoeMart Norwalk, CT FRESHMAN CLASS Continued from page 31 November/December 2021 ~ Footwear Insight • 33