Footwear Insight

POWERED BY www.mesh01.com 1. Selection 2. Prices 3. Location 4. Service 5. Atmosphere 6. Speed How many times have you shopped for footwear in a brick-and-mortar store in the past year? How many times have you purchased footwear online in the past year? ... have your feet measured or assessed with a foot scanner? 20% 20% 60% I have my feet measured with traditional measuring device I opt for a foot scanner if available I do not have my feet measured ... like to have accessory options suggested to you? (e.g., insoles, socks, or shoe care products) ... like to have additional styles or colors presented to you by the sales associate? When shopping for footwear in a store do you... Have you ever gone into a store to try on your footwear and then left to purchase the same item online at a site not affiliated with that store? 43% 32% 10% 5% 1-2 times 3-5 times 6-9 times More than 10 times 42% 36% 8% 4% 1-2 times 3-5 times 6-9 times More than 10 times *9% Never, always purchase my shoes in a brick-and-mortar store If YES, what motivated you to choose not to make the purchase at that store? It's been a mix of sizing and price. I'd happily pay more if the service and selection is good. Male 46 I can usually find it cheaper online. Female 37 It wasn't the style I wanted. Female 40 Lack of size or color I wanted. Male 39 Price, size availability. Female 44 Older model, way more expensive, bad sales experience. Male 31 I ended up buying online from the brand directly because the store did not have my size in the color I wanted. Too bad the brands don't give the local store some kind of acknowledgement. Female 59 The price is usually the reason, but if it is a local mom and pop store I tend to try and support them as long as the price is comparable. Male 28 The price online was dramatically different. I saw a shoe online, but wasn't sure how it would fit, so I went into the store to try it on a few days later. As I was in the store I pulled the shoe up online and saw it was on sale for over half off through the brand's website (Nike). The store I was in was an independent retailer. They wouldn't price match, so I purchased the shoe online. Female 44 It always comes down to the price! If they offered me some type of discount then I wouldn't have to go online to purchase. Male 49 Return policy was better online. Male 29 There are several factors that lead me to the decision of not making a purchase in-store. 1) Convenience and Safety. During this pandemic, I feel a bit uncomfortable going inside a brick-and-mortar store where there are a group of people indoors. 2) Price. I can often find comparable shoes on sale or cheaper online. 3) Pressure. I often feel pressured or obliged to purchase a shoe when I go into a store because I feel bad if I leave without one. This often makes me purchase a shoe that I have second thoughts about and I often have buyer's remorse afterwards. Female 32 When shopping in brick-and- mortar stores, please rank in terms of importance when choosing where to shop for footwear. 29% 49% 71% 51% No Yes Yes No 62% 38% No Yes SELECTED COMMENTS footwearinsight.com November/December 2021 ~ Footwear Insight • 37

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