THE FOOTWEAR EYE
B
oot Barn says its new stores in the Northeast are
"outperforming expectations." e retailer expects
to end its FY22 in March with 300 total doors
nationwide. e new 10,000-sq.. Northeast stores,
open since March 2020, are generating Year 1 sales
of $4.0 million versus $1.7 million for existing
locations, generating a 100 percent cash on cash return versus 30
percent for older doors and providing a payback in less than a year.
Going forward, as Boot Barn drives toward
500 brick-and-mortar locations, its senior
management, speaking at the annual ICR
Conference in early January, said it anticipates
future store metrics "somewhere in the middle"
of current and past figures.
Boot Barn's improved metrics in recent
years have been driven, in part, by its 2013
decision to broaden its customer base beyond its legacy base
through additional private label and branded merchandise and
focused marketing. Part of the result has been a 80-90 percent
improvement in merchandise margins, a same store sales increase
of 11 percent and annual EPS growth of 40 percent.
ree of Boot Barn's top five brands are house labels — Cody
James, Shyanne and Idyllwind. Ariat leads the top five group at
Boot Barn. Also on the retailer's top five brand list is Wrangler.
—Bob McGee
Sales Strong in NE for Boot Barn
RETAIL
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The retailer
expects to
end its FY22
in March
with 300
total doors
nationwide.
Photo:
Wikimedia
Commons/TaurusEmerald
