Footwear Insight

- KEY TRENDS What key trends are impacting the boots you are making for 2022 and beyond? "e market continues to shi away from boots, hikers, and casual to more athletic and lifestyle patterns and looks. We see this across all of our brands and market categories." – - Brent Jennings, VP of marketing, Warson Brands "As the world continues to get hotter, work is getting hotter. Our customers need a shoe that helps keeps them cool. We are seeing younger consumers start to enter the trades and they do care about their looks. ey want athleticism and style in their work boots. ere are tons of women flooding into the warehouse and logistics industry." - Jordan Yob, brand manager, Cat Footwear industrial products "Consumers are looking for products with multi-functional features to maximize their purchases. e athletic outdoor silhouette will be a popular model for those with an active lifestyle. is trend is a direct transition from athleisure transforming into outdoor athletic." - Jordan Anderson, director, product development, Rocky "When it comes to work footwear, the expectation from customers is to provide comfort 24/7. Today, all trends are subject to the global supply chain as dealers and end consumers are hungry for product in a big way. Our product focus continues to be comfort-driven without compromising manufacturing and shipping lead times." - Matt Tucker, VP and GM, Georgia Boot "We are developing footwear with more sustainable materials as part of the company's push for B-Corp status in 2022. We are also re-inventing franchises like the Sawtooth. As we look further in the future, we are looking at ways to bring our trail footwear to more athletic pursuits by developing faster and lighter footwear for summer and winter use. We are also creating new lines around the camp and recovery categories." - Rich Hohne, Oboz Footwear, director of brand + consumer experience "At Twisted X, waterproof footwear is becoming a big portion of our business year-round. e initial perception of traditional waterproof boots has been displaced as consumers are now looking for protection and comfort in their footwear to avoid getting their shoes and socks wet. Another key trend in 2022 is comfort. We are seeing a migration of generations moving out of athletic footwear into work or light work/light duty." - Lee Lemon, VP of sales, Twisted X "Many consumers previously misperceived what causes the need for waterproof shoes. ey think the need must be for standing in six inches of water when that is not always the case. e number of people with job requirements outdoors or who are highly exposed to damp environments is growing. Sustainable materials and practices are becoming more prevalent as our target audiences are getting younger and more self-aware. In 2022, we anticipate seeing the hunting and outdoor footwear space increase its sustainability angle." - Brandon Forquer, director of sales, Twisted X "e unpredictability of weather is definitely impacting the lineup of boots we are making for Fall/Winter 2022 and beyond. We will always continue to make great winter snow boots, but it is more important than ever to diversify our product offering to include styles that have ice-grip technology and waterproof features, and may or may not have insulation." - Taline Djourian, brand manager, Kamik footwearinsight.com puma-safety.com OFFROAD AT HOME • excellent outdoor rubber sole with self cleaning profile (mud release, HRO) • sure-footedness, especially on unpaved surfaces • available as composite toe and soft toe Visit our booth to discover our latest Fall 22 SCUFF CAPS additions: HRO SOLE EH WATERPROOF SLIP RESISTANT COMFORTABLE FIT BIG SIZES THE IR SHOW February 1-3, 2022 San Diego Convention Center Booth # 615 Atlanta Shoe Market February 19-21, 2022 COBB GALLERIA CENTRE Booth # 845-847

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