28 • Footwear Insight ~ January / February 2022 footwearinsight.com
SURE
By Suzanne Blecher / What has become clear, as we navigate through trying times, is that communication will
be key in the footwear industry for 2022. "In order to get through this tough time – we simply need to work more
closely with our suppliers and customers and both understand that the challenges are great, but we can get through
them together," says Craig Hahn, senior partner for Dryshod West. The talking point applies to retail relationships as
well, with Mike Roundhouse, VP and GM, Rocky Brands, finding success in being honest. "By trying to do the right
things by our retail partners, we've maintained a level of service and delivery that we can be proud of," he explains.
Here is what we have heard from industry executives regarding challenges, opportunities and trends for 2022.
Brands Express
Optimism for 2022,
with an Increased
Focus on Sustainability,
Communication and
Transparency.
THE BOOT BOOK
OUTDOOR
PERFORMERS
+
HARD
WORKERS
FOOTED
Puma Safety Fuse Knit Blue Women's Low / The new women's models from Puma Safety's sport-inspired Motion Protect 2.0 performance safety line are designed
to offer the perfect symbiosis of cushioning, energy return and design. Features include: slip-, oil-, and heat-resistant outsole, composite toe cap, energy return Impulse
Foam midsole, and a custom-fit footbed. There are low and mid-cut styles in the line. MSRP $115- $125.
