Issue link: https://viewer.e-digitaledition.com/i/1443813
We surveyed 400 consumers. Here is what they told us. Trend Insight Consumer is a feature within Footwear Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@mesh01.com. For more information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. Supply chain issues have been front and center for months, ushering in everything from rising prices and fewer products on retail shelves to new levels of shopping frustration. And consumers have opinions about it. Our latest survey of active adults reveals how supply chain-related trends are influencing consumer shopping expectations and buying decision-making. Sixty-one percent of our survey respondents say that supply chain issues have impacted their ability to find the specific footwear or apparel they are looking to buy. Also of note, 67% of the participants in our latest survey say they will move on to other product options if a first choice is not readily available. While 57% say they have seen increased prices for footwear and apparel in recent months, more than half (51%) say they are still spending the same amount on said purcahses. When it comes to who should bear the brunt of price increases on products, 54% of our consumer respondents say manufacturers should take the hit, while 31% say the consumer should, and only 16% say retailers should pay the price. We also asked about the growing awareness of recovery as part of fitness routines. While more than half of respondents say they have not purchased recovery products, 22% say they have bought recovery footwear. A trend to keep an eye on for sure. e survey, conducted by MESH01, included 400 respondents, male and female. Research Online Ask Friends Go to store to see selection 71% 5% 24% New Shopping Behaviors For a New Year When you go to buy new footwear or apparel what is your first step? 33% 67% 61% 39% Have the supply chain challenges facing the manufacturing and retail industries impacted your ability to find specific footwear or apparel you want to buy when shopping online and in stores? If YES, have your expectations changed when it comes to buying footwear or apparel due to supply chain issues? YES I am more likely to seek out alternate options if first choice is not available. YES NO NO I will keep shopping until I find what I want 40 • Footwear Insight ~ January / February 2022 footwearinsight.com