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EXEC NEWS
THE FOOTWEAR EYE
C
h a n g e i s a f o o t a t
The North Face. VF
Corporation has ap-
pointed 16-year Nike
veteran Nicole Otto to
the position of Global
Brand President, e North Face. Otto
succeeds Steve Murray who will retire
in June 2022.
Otto, who will report to VF Chairman,
President and CEO, Steve Rendle, and
serve on VF's Executive Leadership Team,
most recently served as Vice President
of Nike Direct North America from
2018 through May 2021. In this role,
she oversaw Nike's digital experiences
and full fleet of inline and factory stores
throughout the North America region.
Otto was responsible for integrating the
company's physical and digital retail and
under her leadership, Nike launched new
flagship and Nike Live experiences in New
York City and Los Angeles and began its
expansion of owned retail across the U.S.
"Nicole is the right leader who brings
the right capabilities to e North Face
brand at the right time," said Rendle.
"Her global industry experience and deep
understanding of consumer engagement
strategies – through both physical retail
and digital commerce – make her ideally
suited to take the helm of this iconic
brand and accelerate growth through
even more compelling direct connections
with consumers worldwide."
Before joining Nike's North America
team, Otto held several regional and
global leadership roles within the compa-
ny's digital business. Before joining Nike,
she worked in Information Technology
at Charles Schwab in San Francisco.
— Cara Griffin
New Leader at The North Face
Nicole Otto
