26 • Outdoor Insight • Winter 2022 outdoorinsightmag.com
SURE
By Suzanne Blecher / As we head into the new year, demand for boots remains strong. And, likewise, demands from consumers
about what they expect in their footwear are equally strong. Innovation, style, comfort and sustainability are all top-of-mind. Oboz
is developing footwear with more sustainable materials and is aiming for B-Corp status in 2022, says Rich Hohne, Oboz director of
brand + consumer experience. At Twisted X, Lee Lemon, VP of sales, notes that waterproof footwear is becoming a bigger portion
of the brand's year-round business. And he says, "Another key trend in 2022 is comfort. We are seeing a migration of generations
moving out of athletic footwear into work or light work/light duty." At Merrell, "Sustainability, versatility, and key franchise
models moving into different seasons are all things we're focused on," Chris Hufnagel, global brand president, Merrell, tells us.
New Boots for 2022
Boast an Increased Focus on
Sustainability, Along with a
Continued Focus on Hybrid
Styles and Innovation in
Comfort and Performance.
THE BOOT BOOK
OUTDOOR
PERFORMERS
+
HARD
WORKERS
FOOTED
Kamik Brody / Brody is a winter weather boot with an eco-tilt, featuring Ortholite Hybrid eco insoles and leather from a tannery known for its sustainable water, energy
and management practices. HEAT-MX sustainable thermal insulation keeps feet toasty down to -20°C and a flexible tread design offers superior stability. A multi-directional
lug design offers great traction in winter conditions. Available Fall '22. MSRP $159.99.
