Issue link: https://viewer.e-digitaledition.com/i/1445070
We surveyed 400 consumers. Here is what they told us. Trend Insight Consumer is a feature within Outdoor Insight that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@mesh01.com. For more information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. Our latest survey of active adults reveals how supply chain-related factors are influencing consumer shopping expectations and buying decision-making. Supply chain issues have been front and center for months, ushering in everything from rising prices and fewer products on retail shelves to new levels of shopping frustration. And consumers have opinions about it. Sixty-one percent of our survey respondents say that supply chain issues have impacted their ability to find the specific footwear or apparel they were looking to buy. Also of note, 67% of the participants in our latest survey say they will move on to other product options if a first choice is not readily available. And a whopping 71% of respondents report that researching products online is now a go-to first step for pre-purchasing considerations. While 57% say they have seen increased prices for footwear and apparel in recent months, more than half (51%) say they are still spending the same amount on said purchases. One more item of interest: when it comes to who should bear the brunt of price increases on products, 54% of our consumer respondents say manufacturers should take the hit, while 31% say the consumer should, and only 16% say retailers should pay the price e survey, conducted by MESH01, included 400 respondents, male and female. CARPE TRENDEM S E I Z E T H E T R E N D ! Research Online Ask Friends Go to store to see selection 71% 5% 24% 33% 67% New Year, New Shopping Trends 61% 39% When you go to buy new footwear or apparel what is your first step? Have the supply chain challenges facing the manufacturing and retail industries impacted your ability to find specific footwear or apparel you want to buy when shopping online and in stores? If YES, have your expectations changed when it comes to buying footwear or apparel due to supply chain issues? YES I am more likely to seek out alternate options if first choice is not available. YES NO NO I will keep shopping until I find what I want 32 • Outdoor Insight • Winter 2022 outdoorinsightmag.com