I am purchasing
LESS
Retailer
I am purchasing
SAME
Vendor/Manufacturer
I am purchasing
MORE
Consumer
NO
YES
POWERED BY
www.mesh01.com
3%
3%
5%
7%
10% 10%
11%
16%
19%
20%
Discount Store eCommerce Site
Buy online, pickup in store
Family Shoe Store eCommerce Site
No brick and mortar affiliation
Mass Merchant Department Store Outdoor Specialty eCommerce
Site brand specific
Sporting Goods Store Run Specialty
26%
30%
37%
76%
Lightweight insulation
is most important
Weather protection
is a priority
Wearing performance
next-to-skin base
layer tops and tights
makes the difference
Layering is the
key to staying
warm in the winter
How do you approach dress for
cold-weather workouts outdoors?
43%
57%
51%
48%
31%
54%
16%
1%
If supply chain or inflation issues cause the cost of making products
to rise, who do you think should bear the brunt of price increases?
Is inflation or the current economy impacting your spending
when it comes to buying new footwear or apparel?
In recent months, have you seen increased prices
for the footwear and apparel you want to purchase?
Indoors at a gym
or fitness club
Indoors at home
Outdoor/Road Running
Outdoor/Trail Run/Hike
21%
22%
20%
37%
During the colder fall and winter months,
do you mostly do your workouts:
Where do you primarily shop for your active apparel, footwear or gear?
Winter 2022 • Outdoor Insight • 33 outdoorinsightmag.com
