Issue link: https://viewer.e-digitaledition.com/i/1445643
RUNNING Forward Motion ................................................................................................................... 6 A look at what's ahead for the running category. Postcards from Italy .......................................................................................................... 11 New shoe and campaign from Diadora celebrate the brand's authenticity and heritage. OUTDOOR Aiming High ........................................................................................................................ 12 Innovation, sustainability and inclusion lead the way in outdoor apparel. INSIGHT AND TRENDS Gen Z Explained................................................................................................................. 24 What sporting goods dealers need to know about this key demographic. ABC of Brand Strategy ...................................................................................................... 26 In this challenging business environment, brands try new techniques to differentiate. Consumer Survey .............................................................................................................. 28 From workout to wardrobe, important trends to watch. FOOTWEAR Chic Comfort Goes the Distance ..................................................................................... 30 From trend-right clogs and rugged boots to sleek slip-ons, chic styles with smart construction rule the day. 2022 Outlook ...................................................................................................................... 40 We take a look at five business stories and trends that could impact the footwear industry in the year ahead. DESIGN Textile Show & Tell ............................................................................................................. 42 New ideas and business models transform how the industry connects. TEAM SPORTS Football is Back ................................................................................................................. 50 The number one team sport is leading the business out of the pandemic. Special Report ................................................................................................................... 52 Broken Chain: How the supply disruption is impacting the team business. Month 2021 On the Cover: BUFF ® CrossKnit Headband. Stylish design paired with excellent sweat repellent technology makes this piece perfect for cold weather workouts and hangouts. MSRP $24 January/February 2022 Brand Strategy / Page 26 Aiming High / Page 12 Chic Comfort / Page 30 Editorial Director Cara Griffin Art Director Francis Klaess Contributors Jennifer Ernst Beaudry Suzanne Blecher Kurt Gray Michael Jacobsen Bob McGee Emily Walzer Publisher Jeff Nott jnott@formula4media.com 516-305-4711 Production Brandon Christie bchristie@formula4media.com 516-305-4710 Advertising Katie O'Donohue kodonohue@formula4media.com 828-244-3043 Sam Selvaggio sselvaggio@formula4media.com 212-398-5021 Formula4Media ® Footwear Insight Footwear Insight Extra Outdoor Insight Team Insight Team Insight Extra Textile Insight Textile Insight Extra Trend Insight sportstyle PO Box 23-1318, Great Neck , NY 11023 www.formula4media.com sportstyle ® is published 6 times each year Jan/Feb; Mar/Apr; May/jun; Jul/Aug; Sep/Oct; Nov/Dec. sportstyle is a registered trademark of Formula4 Media, LLC. ©2022. All rights reserved. The opinions expressed by authors and contributors are not necessarily those of the editors or publishers. sportstyle is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing may not be reproduced in whole or in part without the express permission of the publisher. sportstylemag.com