sportstyle

sportstyle • sportstylemag.com the brand farms its wool in Australia and New Zealand. Unlike down and synthetic filled puffy jackets, merino insulation won't lose loft if it gets wet and it doesn't break down over time. This new hoody functions as a mid or outer layer that is lightweight, breathable, and moisture-wicking. It features a bluesign certified nylon shell that is both water resistant and windproof. Smartwool: Light & Ready C o m i n g i n 2 0 2 2 f r o m Smartwool is an all-new line of performance run socks and activewear made with their lightest merino wool yet. In Fall 2022, Smartwool's all-new innovative midlayer Intraknit Merino Tech collection will hit the market. These garments will feature 3D-knit design and gen- der-specific body mapping tailor made for high-aerobic activities. And Smartwool is eliminating cut-and-sew waste through this Intraknit 3D knit- ting technology. "By 2030, we want 100% of our products to be made from regenerative, responsibly-sourced, renewable, or recycled materials," said Meisinger. "We are working with wool growers signed up to the ZQRX platform – regenerative farmers who are accelerating sustainable grassroots actions, and producing wool ethically, and working to minimize their impact on the environment by protecting and enhancing soils, water and indigenous biodiversity." Houdini: Minimalists at Heart Houdini Sportswear's Fall '22 line showcases the Swedish brand's min- imalist outdoor approach, urging consumers to "reject fast fashion, to buy less and abandon wasteful pur- chasing habits." All of the fabrics used in Houdini's Fall '22 line are recycled, renewable, biodegradable or bluesign certified. "We are the perfect antidote to fast fashion because our products stand the test of time and are a planet friendly versatile solution for virtually any life situation," said Niclas Bornling, Houdini's head of brand and D2C. "Houdini's Essentials line solves all modern wardrobe challenges, with durable timeless style, from everyday use to adventures in the outdoor ele- ments. It's a minimalist approach to products that have longevity both in quality and fashion. By creating gar- ments meant to last, consumers lower the emissions and waste byproducts of their clothing while using premier items." The "Forward to Nature Campaign" featuring The New Naturals, is an online marketing campaign from Houdini launching for Fall 2022. It highlights the Alto, Desoli and Lana product families, upgraded collec- tions adding new silhouettes and colors made with all natural materials and no synthetic mixes. These high performance, circular garments are odor-resistant, lightweight and highly breathable. FLYlow: Durable, Reliable, Eco-Conscious The trend towards materials and processes driven by sustainability are evident in FLYlow's new Baker Perm Bib ski pants ($520), which are set to hit the market in Fall 2022. "We've revamped our entire winter line to use more recycled fabrics and we've hand-picked our partners in the textile industry to ensure Flylow's products meet the highest safety and 14 • January/February 2022 AIMING HIGH FLYlow Baker Perm Bib Ski Pant, $520. Houdini Desoli Light Half-Zip.

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