Issue link: https://viewer.e-digitaledition.com/i/1445643
sportstyle • sportstylemag.com an aluminum scrim that works similarly to emergency blankets. Coating the fibers with aluminum before they are woven means the fabric maintains airflow and breathability— while reflecting the heat back towards the body with incredible efficiency," explained Tim Fish, Brand Director. This is all done while upholding RAB's goal of reaching net-zero by 2030. A big part of this mission is insuring that products and materials are in use for longer. For instance, they are currently working on sending consumer donated used down from bedding, sleeping bags, and apparel to be reprocessed and recycled—an effort to prove a concept that could be executed on a larger scale someday. "We continue to explore ever more sustainable ways of meeting this need through an increased use of recycled materials, considering repair and care as well as end of life design," added Debbie Reed Corporate Social Responsibility Manager at RAB. prAna: Sustainable Performance Style For Fall 2022, prAna will debut a lineup of new products that feature PrimaLoft P.U.R.E. technology. In both the Alpine Air and the Insulo collections, P.U.R.E. Black insulation reduces carbon emissions by 70-percent during the production process—equivalent to 11,000 trees worth of CO2 in a single year. "Our Alpine Air and Insulo jackets use recycled nylon shells and Primaloft P.U.R.E. together to give our cus- tomers a superior durability and sustainable warmth experience in a jacket that they can both look good and feel good about," said prAna merchandising director, Brigham Pierce. In addition to the use of P.U.R.E. Black insulation, the shells in the Alpine Air vests ($170), jackets ($220), and hooded jackets ($350), as well as the Insulo Stretch Hooded Jacket ($220), will be made with a blue- sign approved matte finish recycled nylon ripstop fabric with PFAS-free DWR. "The Alpine Air collection and Insulo Stretch Hooded Jacket are perfect examples of effortless layering to protect from the varying elements outdoors," added prAna design director, Andrea Cinque-Austin. Marmot: Next Gen Temperature Regulation Fall 2022 marks the launch of Marmot's next-generation active insulation, WarmCube Active. A temperature-regulating insula- tion system, the technology is custom made for high-output activities in cold weather. Temperature regulation is the top-line story with this system, explained Marmot's Senior Merchandising Manager, Randy Schwartz: "As you move, air circulates inside the jacket. When you stop, the insulated cubes and trapped air keep you warm." This technology, ideal for high-effort activities, like running, cross-country skiing and hiking on steep trails, will be offered in both the WarmCube Active Novus ($300) and the WarmCube Active Alt HB ($350). The Novus is built to replace traditional insulated midlayers by providing more consistent temperature regulation and breathability. The Alt HB seeks to be the ideal hybrid midlayer for high-output sports in winter, featuring 700 fill Down Defender in the core. Schwartz says that the brand's penchant for innovation goes hand-in-hand with sustainability efforts. "We are partnering with Econyl to bring recycled nylons made from upcycled fishing nets into our line," he said. "We are committed to bringing in recycled materials anytime we update a product using virgin yarns." Krimson Klover: Responsible Down for Winter 2022 Boulder, CO-based women's apparel brand Krimson Klover is unveiling its largest outer- wear collection to-date in 2022. Fall/Winter 2022 Down Jackets from the brand are 100% certified Responsible Down Standard (RDS) and the Vests are made with PrimLaloft ultrafine recycled content fibers. "In this collection, we have taken the best in responsible warm fills and created a fash- ion forever look for performance and play," says Rhonda Swenson, owner and designer of Krimson Klover. The Responsible Down Standard (RDS) cer- tification safeguards the welfare of geese and ducks that provide Down for products. And partner PrimaLoft is focused on sustainably conscious innovations with a commitment to AIMING HIGH PrAna Alpine Air Hooded Jacket, $350. Marmot WarmCube Active Alt HB, $350.

