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NEW CONTENT - KICKER TEXT NEEDED We surveyed 400 consumers. Here is what they told us. Trend Insight Consumer is a feature within sportstyle that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For information on the Mesh1 Platform, contact Brian Bednarek at 603-766-0957 or brian.bednarek@mesh01.com. For more information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. As the new year kicks off, there's no better time to ask consumers about the trends impacting how they are working out and where they are buying gear. Our latest survey of active adults digs into winter weather workouts, recovery products, connected fitness, and more. Of our 400 survey respondents, 41% say they conduct their winter workouts outdoors (trail run, road run or hike), while 59% say they do their workouts indoors at home or at the gym/fitness club. Consumers are savvy about cold weather active apparel, with 76% saying that "layering is the key to staying warm in the winter." And active consumers tell us they want to shop in-store for their actve apparel, footwear and gear — 50% say they buy those items at either run specialty, outdoor specialty or sporting goods stores. We also asked about the growing awareness of recovery as part of fitness routines. While more than half of respondents say they have not purchased recovery products, 27% say they have bought recovery accessories, followed by recovery footwear (22%), recovery apparel (20%) and recovery sleepwear (8%). A trend to keep an eye on for sure. As for the social aspect of fitness, while half of respondents say the social aspect is not important to them, of those that say it IS important, the majority not ony participate in connected fitness activities, but they are also very likely to purchase apparel with wearable tech to enhance their individual workouts. e survey, conducted by MESH01, included 401 respondents, male and female. Workout to Wardrobe: Trends to Watch 11. If you selected "WORKOUT INDOORS AT GYM OR FITNESS CLUB" do you or have you bought apparel or footwear with a specific indoor activity in mind? Indoors at a gym or fitness club Indoors at home Outdoor/Road Running Outdoor/ Trail Run/Hike 21% 22% 20% 37% During the colder fall and winter months, do you mostly do your workouts: 7% 8% 22% 61% Apparel only Footwear only I have not purchased anything new Both apparel and footwear 26% 30% 37% 76% Lightweight insulation is most important Weather protection is a priority Wearing performance next-to-skin base layer tops and tights makes the difference Layering is the key to staying warm in the winter How do you approach dress for cold-weather workouts outdoors? (choose all that apply) 28 • January/February 2022 sportstyle • sportstylemag.com

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