Issue link: https://viewer.e-digitaledition.com/i/1462719
Strengthen the back Relieve pressure on knees and joints Pamper the feet Encourage active walking and standing Support the natural course of movement Promote healthy posture Increase muscle activity Joya shoes can: The success story of the Swiss shoe manufacturer Joya The young Swiss entrepreneurs Karl Müller and Claudio Minder founded the company Joya in 2008. The goal was already then: enabling people to move painless! In the meantime, the company is represented in over 40 countries and over 2 million Joya shoes are in circulation. Joya is now one of the leading comfort shoe m anufacturers in the world, employs around 85 people and operates its own sole production facility in Busan, South Korea. The Swiss headquarters is located in scenic Roggwil, Thurgau at the beautiful Lake Constance. Pain in the musculoskeletal system - not with Joya shoes! motion: Active walking and standing The curved sole forces the body to balance and activates muscles in the back and the feet emotion: Stress-free walking and standing The soft and supportive sole helps to minimize stress for the feet and the back The effect of Joya shoes: The special feature of Joya shoes is its unique soft- elastic sole and its biomechanical construction. Joya shoes imitate dynamic walking, consequently support the natural course of movement, which leads to an optimal distribution of pressure when walking and standing, as well as to the activation of small support and stability muscles. This promotes a healthy posture and acti ve walking and standing. The unique sole technology alleviates and prevents back, knee, joint and foot pain, while restoring the joy of movement! Our shoes are divided into two sole categories to help you choose the right shoes. The sole category shows the characteristics of the respective shoes at first glance: us.joyashoes.swiss info@joyashoes.us.com Joya sole categories