36 • Footwear Insight ~ March/April 2022 footwearinsight.com
Do you have specific
footwear you use
for walking?
4% 4% 4% 4%
5%
9%
11% 11%
12%
15%
21%
1. COMFORT
2. STYLE
3. PRICE
4. UTILITY
5. BRAND NAME
Please rank the following
traits that are most
important to you when
purchasing footwear.
(With 1 being the most important)
If yes, what type
of shoes do you
typically wear when
you walk?
Do you keep track of your
walking steps each day with
a fitness app or device?
YES
YES
18%
82%
32%
68%
Hiking
Shoes
Comfort
Shoes
My walking
footwear
choices vary
Discount
Store
BOPIS
eCommerce
Single brand
specific
eCommerce
Not affiliated
with any brick
& mortar store
Running
Specialty
Store
Outdoor
Specialty
Brand
Specific
Store
Independent
Shoe Store
Dept.
Store
Mass
Merchant
Sporting
Goods
Store
Running
Shoes
Walking
Shoes
Do you include or use any accessory items on your walks?
Walking Stick
Wrist or Ankle Weights
LED Lights
Fanny Pack
Headband
Walking Socks
Dog Leash
Hat
Sunglasses
Water Bottle
Earbuds/Headphones
NO
NO
5%
9%
14%
17%
19%
25%
27%
36%
61%
65%
68%
2%
9%
12%
36%
39%
Where do you primarily shop for your footwear?
