Footwear Insight

40 • Footwear Insight ~ March/April 2022 footwearinsight.com Certified Sustainability: ACBC x Geox ECO INNOVATION The ACBC x Geox sneakers feature recycled, bio-based materials, and play with contrasting textures and shine. The uppers are made with FreeBio, an alternative to animal leather. A n e w s u s t a i n a b l e capsule collection o f m e n ' s a n d women's sneakers from Geox, created i n c o l l a b o r a t i o n with ACBC, was unveiled at Milan Fashion Week in February, and will be available in Autumn/Winter '22/'23. ACBC is a B Corp certified Circular Science Company that creates and produces green footwear with the aim of improving the conditions of the planet and people by using innovative technology. The ACBC x Geox sneakers feature recycled, bio-based and animal-free materials. With the stated mission of being fashion sustainability leaders, Italy- based ACBC, founded in 2017, has been referred to in the Italian press as having the potential to "become for the fashion world what Tesla is for the automotive world." ACBC says it "aims to reverse climate change through better business by empowering brands and people to make better, more conscious decisions for themselves as well as the planet." For Geox, building off its history of comfort and performance innovation, t h e b r a n d 's " G e o x b re a t h e s " slogan in the ACBC x Geox offering extends its meaning to include the value of environmental and social sustainability, with the understanding that people's well-being is inextricably linked to that of the planet. The two men's and women's models in the ACBC x Geox capsule play with the contrasting textures and shine of a tumbled-effect base in white or black and flowing side detail with a shiny or matte finish in blue, grey or silver. The sole, which is waterproof and breathable, is made with ReEVA, a compound that reduces the amount of EVA by blending it with recycled post-production rubber. It also has a recycled foam insole, composed of 98% post-production waste materials and 2% water-based glue, covered in natural cork. The inner uses ReCotton, obtained from recycled cotton fabrics or production offcuts, while the upper is made with FreeBio, an alternative to animal leather created with recycled materials and natural fillers such as wood fibers and calcium carbonate. These sneakers are supplied with two sets of laces: one 100% recyclable in jute fiber and the other in ReBotilia, a material derived from recycled PET bottles. The packaging is also entirely sustainable, with FSC- certified Geox boxes and paper shopping bags alongside FSC-certified labels and tissue paper. n

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