WALKING IS A GO-TO WORK OUT FOR ALL AGES.
BRANDS ARE SHOWCASING SHOES THAT KEEP
PACE WITH TODAY'S WELLNESS LIFESTYLE.
Since the onset of the pandemic, walking during free/leisure
time has become the most important outdoor activity for
consumers. With the world opening up, it looks to continue.
In our most recent Trend Insight survey, 96 percent of
respondents who are active and walk for fitness told us they
consider walking to be a vital part of their daily fitness routine.
And nearly 65 percent said they walk for fitness five or more
times per week. People are walking for longer amounts of time,
too. Recent data from Polar Electro, a marketer of wearable
sports and heart rate technology, shows on average, across all
age groups, walk duration lasting over an hour (and burning
about 360 calories per session). "Walking is a modern activity
format for all ages with a low starting threshold," states
Dr. Raija Laukkanen, director of science collaborations at
Polar Electro. It makes business sense that footwear brands are
targeting walkers of all ages and oen adjusting their design to
accommodate. Here's what execs are saying. By Suzanne Blecher
footwearinsight.com March/April 2022 ~ Footwear Insight • 23
FITNESS TRENDS
mōshn/Women's Leap: Spring '22 is perfect for pastels with the custard Leap featuring Dynamic Motion Technology, which has stability in
the heel, along with enhanced toe spring to move the wearer forward. PURGrip tread offers traction and the SmartKnit upper is stain and water-
resistant, as well as machine washable. MSRP $170.
