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sportstyle • sportstylemag.com 12 • March/April 2022 ACTIVE STYLE ANITA Supportive Style & Merino Wool in a Sports Bra A quality sports bra is a must-have for active women. This one is a standout. The PanAlp Wool Sports Bra #5555 from Anita, available in sizes A-G, 32-42, is made with high-quality sustainable Merino Wool in the inner cup, back and straps while the outer cup is made of ultralight mesh fabric. Merino Wool is a soft, breathable and temperature regulating material that is cooling in the summer and warming in the winter, making it an unexpected yet extremely functional fabric for Sports Bras. The bra retails for $85 and is in stock now from Anita. GORE-TEX Mountain Style with a Rental Twist Hardgoods rentals in the ski and snowsports world have been the normal course of business for decades. Can apparel rental in the performance space take off as well? Gore-Tex thinks so. The "Outerwear On Demand" garment rental program for winter snowsports currently offers access to Gore-Tex branded snowsports apparel via rental at 15 different resort and retail locations throughout North America. The program is planned to grow to additional locations in coming seasons. Each item in the Outerwear on Demand collec- tion is an exclusive Gore-Tex garment. The target market includes both experienced and beginner snowsports participants. Occasional skiers and snowboarders may not yet be ready to invest in their own gear, and would seek to rent perfor- mance apparel. And experienced users may be looking to try something new, particularly if they are traveling light. Gore-Tex also sees upside for the environ- mentally conscious consumer who might prefer "usership" to "ownership." "We've set out to create a very technical, very dura- ble line of clothing that will stand up to frequent use and cleaning, providing consumers the Gore-Tex Product Experience and a convenient alternative to purchasing when it comes to outfitting themselves for winter adventure," says Chris Brennan, product spe- cialist - innovation, fabrics division, Gore. Each mix-and-match top and bottom is made with Gore-Tex fabric and includes details such as adaptable fit features, integrated snow barriers and ventilation elements, Primaloft Silver insulation, patented Cohaesive Drawcord System, RECCO reflectors, and more. Following a rental, each garment will undergo a multi-point inspection process, after which it will be cleaned locally to lessen the carbon foot- print of shipping, then repackaged for next use. Consumers can rent online or in-person and pick up at any of the 15 participating locations — these currently include resorts and retailers in Wyoming, Utah, Colorado and Whistler, BC.