sportstyle

sportstyle • sportstylemag.com 14 • March/April 2022 ACTIVE STYLE ADIDAS /SPINNOVA Sustainable Style Collaboration Eight months after Adidas announced its partnership with Finnish textile material company Spinnova, the brand has unveiled its first product made in part with Spinnova fibers. A mid-layer for hikers, the Adidas Terrex HS1 is composed of a minimum of 25% wood-based fibers and 75% organic cotton. The collab makes sense as part of Adidas' commitment to helping end plastic waste via a three-loop strategy that consists of using recycled materials, materials that can be remade into entirely new products, and products created in part with natural ingredients. By 2025, Adidas says that nine out of 10 Adidas articles will carry a more sustainable technology, material, design, or method of manufacturing. "Progress is about learning and constantly moving forward — and for Adidas this also means partnering to innovate in new areas," says Carla Murphy, GM of the Adidas outdoor brand Adidas Terrex. "At Terrex, we are on a journey to drive greater sustainability of our technical apparel and we're constantly looking to find new ways to help end plastic waste. Working with Spinnova is another step on this journey." The first product to emerge from this partnership, the Adidas Terrex HS1 is a multi-functional, unisex mid-layer designed to work on the trails — and it also rolls up into its hood for easy storage or to create a pillow on longer adventures. Made in part with Spinnova technology, a minimum of 25% of the fabric in garment comes from wood-based fibers that are mechanically grinded to avoid the use of harmful chemicals. Working with the material's natural color and without using any dying or bleaching chemicals, it also uses less water than the standard dyeing process. A limited number of the the Adidas Terrex HS1 midlayer will be available on the brand's website and at select retailers beginning in July. l

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