sportstyle

46 • May/June 2022 CONTINUED ON PAGE 74... RETAIL Where do you primarily shop for your running footwear? Where do you primarily shop for your running apparel? Sporting Goods Store Sporting Goods Store Department Store Department Store eCommerce Site (no brick and mortar store) eCommerce Site (no brick and mortar store) Mass Merchant Mass Merchant eCommerce Site (affiliated with your favorite store) eCommerce Site (affiliated with your favorite store) Single Brand Specific Store Single Brand Specific Store eCommerce Site (Single Brand Specific) eCommerce Site (Single Brand Specific) Running Specialty Store Independent Shoe Store Running Specialty Store Outdoor Specialty Store Outdoor Specialty Store 17% 18% 21% 16% 7% 13% 5% 9% 8% 5% 7% 6% 5% 8% 12% 5% 3% 3% 4% 8% 7% 2% 5% 15% 38% 2% 24% 10% 12% n 2021 n 2022 n 2021 n 2022 How important is your choice of INSOLES to your running experience? Not important at all Somewhat Important Very Important 29% 26% 23% 35% 31% 32% 43% 45% 36% How important is your choice of SOCKS to your running experience? 3% 4% Very Important Somewhat Important Not Important at all 1% 25% 31% 32% 72% 65% 67% Have you ever purchased recovery footwear? Yes No I have never heard of recovery footwear 17% 20% 36% 43% 47% 38% Do you listen to music while you run? If yes, what type of headphones do you use? Yes Earbuds Other No Open Ear 82% 87% 4% 18% 11% We surveyed 336 consumers. Here is what they told us. n 2021 n 2022 n 2020 n 2021 n 2022 n 2020 n 2021 n 2022 PRODUCTS

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