FITNESS / TRENDS
WALK
THIS
WAY
WALKING IS A GO-TO WORK OUT FOR ALL AGES.
BRANDS ARE SHOWCASING SHOES THAT KEEP
PACE WITH TODAY'S WELLNESS LIFESTYLE.
Since the onset of the pandemic, walking during free/leisure time has become
the most important outdoor activity for consumers. With the world opening
up, it looks to continue. Recent data shows that not only are people walking
for fitness, they are also walking for longer amounts of time, too. Research
from Polar Electro, a marketer of wearable sports and heart rate technology,
shows on average, across all age groups, walk duration lasting over an hour
(and burning about 360 calories per session). "Walking is a modern activity
format for all ages with a low starting threshold," states Dr. Raija Laukkanen,
director of science collaborations at Polar Electro. It makes business sense
that footwear brands are targeting walkers of all ages and often adjusting their
design to accommodate. Here's what execs are saying. By Suzanne Blecher
mōshn/Women's Leap:
Spring '22 is perfect for pastels
with the custard Leap featuring
Dynamic Motion Technology,
which has stability in the heel,
along with enhanced toe spring
to move the wearer forward.
PURGrip tread offers traction
and the SmartKnit upper is stain
and water-resistant, as well as
machine washable. MSRP $170.
48 • May/June 2022 sportstyle • sportstylemag.com
