sportstyle

"Comfort, style and versatility still continue to be paramount. e combination of visual appeal, fit and supreme cushioning are the key. Wide widths have increased in demand by over 25% in the last two years, so we are growing that business as well." FRANK CAMMARATA CEO & founder, The Enjoiya Group "We are looking much more at social marketing than ever before, as well as looking to the suburbs and resort areas of the country to focus our marketing." RUSTY HALL President, Mephisto "With the growth of wellness, people are taking up walking (or potentially exercise in general) for the first time. eir bodies will need to adapt to the new stress and stimulus being put on it. Improvement comes as much from how someone recovers from their workout as it does from the workout itself, so no matter what level or experience a walker may have." DARREN BROWN Head of marketing, OOFOS "It's recommended that people recovering from an injury or an ailment ease into exercising. Walking can be the best place to start. When marketing, we emphasize recovery benefits and how they improve the walking experience for anyone." DAN WERREMEYER President, Instride Shoes (Xelero) "Design is essential. We always strive to offer fresh new colors, patterns, and styles that our customers can enjoy for years to come. Our customer is intelligent and has refined taste." KELLY DUMPSON Head of wholesale, SAS "is shi in the demographic has a huge impact on marketing. We market the walking category mostly via email. Studies show that Baby Boomers trust email the most because they perceive it as very personal." CAROLIN GEY Managing partner, Kybun USA & CEO of Joya Shoes USA "Geox has always been synonymous with innovation and well-being, and these are two of the brand's values that constantly drive the research in our R&D department. e idea of walking comfortably has been very central in our design process." MARIO MORETTI POLEGATO, Founder, Geox 54 • May/June 2022 sportstyle • sportstylemag.com FITNESS / TRENDS Joya/Women's Sydney II Joya shoes mimic dynamic walking, supporting the natural movement pattern, allowing for optimal pressure distribution while walking. An elastic Emotion sole provides relief to muscles and is suitable for extended periods of usage. MSRP $239.95. Enjoiya/Women's Val Venosta Fall '22 walking styles from the brand will feature ultra-light and sleek designs, engineered with plush padded insoles. The sporty- chic Val Venosta has a performance EXTRALIGHT outsole and incorporates vegetable tanned leather in its upper. MSRP $129.95. Geox/Women's Spherica ABX Geox boasts that Spherica is its best technology, appreciated by walkers of all ages. This shoe's sustainable upper is made of a felt that contains yarn derived from the recycling of plastic bottles. "This creates the perfect combination of respect for the environment and unsurpassed comfort thanks to the waterproof and breathable soles equipped with Geox special cushioning system," says Mario Moretti Polegato, founder, Geox. MSRP $190.

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