sportstyle

CEP Run Sock 4.0 CEP's latest sock for runners is designed to improve comfort with better foot padding and enhanced ventilation thanks to its Smart Dry Extreme Air yarn structure that incorporates a trilobal yarn construction. Plus, the sock features CEP's true, graduated compression and is available in various colors and height options, from no-show to knee high. FEETURES Elite Invisible Running Sock Feetures is introducing the Elite Invisible running sock for Spring '23. is no show sock has the maximum amount of technol- ogy in the minimum amount of running sock. It's equipped with targeted compression to offer sup- port where it is needed, technical mesh ventilation to keep feet cool and comfortable, a higher tab pro- tect the heel while staying hidden, and Heel Hugger 2.0 silicone tape to help the sock stay up in the most strenuous of running con- ditions. Feetures introduced it's Everyday No Show socks in 2018 for casual use. ese invisible socks were a hit with consumers looking for an invisible sock that would stay up, but they weren't designed specifically for active use. Feetures saw an opportu- nity for a more versatile invisible sock. "We saw a white space in the market. ere were many no show socks on the market, but none designed with the runner in mind. We knew there were active customers looking for an invisible sock and no other brands were meeting this need," says Song Ngyuen, Feetures VP of Product. Available January, 2023. MSRP $18. WIGWAM Bravura Quarter e Bravura is knit with patented SynchroKnit technology — it is a contour knit with a custom fit. e patented knitting process reduces the knit stitches, en- abling socks to follow the natural contour of the foot, meaning no bunching, no slipping, and a custom fit. e sock is also knit with fiber made from plastic bottles and utilizes a fiber solu- tion called CiCLO. is allows naturally occurring microbes in the environment to consume synthetic based fibers just like it would natural fibers. It is one step to help reduce the burden on the environment. MSRP $18. SIDAS Run Feel Socks ese new running socks from Sidas are designed to work alongside insoles to improve performance and reduce slippage within the running shoe. e grip yarn bands are strategically placed so the sock-insole-shoe work as a singular unit, allowing the runner to strike better contact with the ground. e Run Feel Socks in- clude a ventilation zone under the arch of the foot as well as an ankle support zone to improve stability between the ankle and heel. is reduces the risk of injuries and reinforces the power transfer to SPOTLIGHT ON SOCKS 32 • May/June 2022 sportstyle • sportstylemag.com ese standout socks deliver on comfort and performance for running... and beyond. RUN ESSENTIALS / KEY PERFORMERS CEP Feetures Wigwam Sidas Darn Tough Vermont

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