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We surveyed 336 consumers. Here is what they told us. Trend Insight Consumer is a feature within sportstyle that delivers research conducted on the MESH01 Platform. MESH01 collects data from a select panel of sports enthusiasts. For more information on Trend Insight Consumer and how your company can participate, contact Jeff Nott at 516-305-4711 or jnott@formula4media.com. Do you plan on participating in an organized race in the upcoming year? YES NO 69% 63% 31% 37% Do you plan on participating in local group runs? YES NO 59% 49% 41% 51% 42% 39% 9% 9% 10% 17% 22% 22% 16% 13% Early morning Late morning Early afternoon Late afternoon Evening What time of day do you normally run? 1% 2% 5% 5% 8% 10% 15% 21% 13% 9% Indoor track Outdoor track Park (No motor vehicles) Trail Street Treadmill Where do you mostly run? 51% 53% 8% 12% 15% 24% 30% 25% 46% 39% 1-4x 5-10x 11-15x 16x + How many times per month do you typically run? n 2021 n 2022 n 2021 n 2022 I n our latest survey of 300+ consumers who identify themselves as active runners, we checked in on how runners run (and how they shop), and compared that with our survey results from the past two years. People are still running oen. Of that there is no doubt. But our survey shows that some are running slightly less than they were last year. And their feelings about buying certain products have changed slightly, with some categories rising and some falling. e majority of runners still say they run on the street (51%), but treadmill running is on the rise among those we surveyed (13% in 2022 vs. 9% in 2021). Recovery footwear is on the rise, with 20% of our 2022 respondents saying they have purchased recovery footwear (up 3% from 2021). And those who say they "have never heard of recovery footwear" dropped from 47% to 38% y-o-y. Insoles are also trending up, based on our consumer survey. When asked how important their choice of insoles is to their running experience, 45% of runners we surveyed say it is "very important." at is a 9% jump from 2020. e questions we asked about the "end of life" for running shoes were also revealing. We found that 82% of runners think shoes should come with an expiration date letting them know when to replace their shoes, and 86% say they would be more likely to purchase from a brand that offers a "take back" program to recycle shoes once the shoes have reached their "end of life." n e survey, conducted by MESH01, included 336 respondents, men and women, ages 18 to 60 who identify themselves as active runners. CHECKING IN: RUNNING CONSUMERS WEIGH IN GROUP RUNS & RACES DEMOGRAPHICS 44 • May/June 2022 sportstyle • sportstylemag.com

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