Issue link: https://viewer.e-digitaledition.com/i/1467498
Skechers/Men's Go Walk Workout Walker – Outpace Available in styles for men and women, this lace-up features a carbon-infused design in an engineered athletic mesh and synthetic upper with a removable podiatrist-certified Skechers Arch Fit insole that helps mold to your foot to reduce shock and increase weight dispersion. MSRP $130. Dansko/Women's Penni The newest performance walking shoe in Dansko's lineup is built on the same platform as the Pace, launched in 2021. The Penni has a bungee lacing solution with an easy adjusting toggle closure. A removable footbed has Dansko Natural Arch Plus technology with a supportive arch cookie and cushioning for added support. MSRP $140. OOFOS/OOcandoo Sandal Designed for those looking to recharge, the OOcandoo is built on a single-piece OOfoam foundation featuring the brand's patented footbed design. The footbed cradles and supports arches. OOcandoo brings active recovery to any adventure. MSRP $99.95. A DEMOGRAPHIC SHIFT What changes are you seeing in the traditional walking demographic? "Walking footwear was once a niche market. Today, walking is a universal activity for all ages. We're seeing more younger consumers looking for convenient and comfortable footwear as they transition from the gym or yoga studio to home or work or school." KATHY KARTALIS SVP of global product, Skechers "e audience for walking as a category has definitely broadened. In some cases out of necessity, more and more people have discovered the outdoors as a gym, a quiet retreat, and a place to socialize. Walking is the perfect activity for people of any age, in any location, at any fitness level." TISS DAHAN VP of marketing, Dansko "Our demographics within the walking category are expanding to incorporate a much wider variety of age ranges. As Boomers age, medical professionals are encouraging patients to incorporate walking into their daily routine now more than ever. Even an extra 10-15 minutes a day makes an impact upon one's overall fitness and well-being." FRANK CAMMARATA CEO & founder, The Enjoiya Group "Over the past two years we have witnessed an expanded interest in walking as an easily accessible form of exercise and as one that provides a positive mental break and opportunity for fresh air. With holistic health and wellness becoming more of a focal point for a wider population, it's only natural that this easily adopted form of exercise has become more mainstream." DARREN BROWN Head of marketing, OOFOS "e treadmill has become more popular for the younger generation as of late, specifically the '12-3-30' workout which went viral on TikTok. You set your treadmill to an incline of 12 and a speed of 3mph for 30 minutes for vigorous activity." DAN WERREMEYER President, Instride Shoes (Xelero) 50 • May/June 2022 sportstyle • sportstylemag.com FITNESS / TRENDS

