Issue link: https://viewer.e-digitaledition.com/i/1468647
16 • Footwear Insight ~ May/June 2022 footwearinsight.com The Fitness Essentials NEW PRODUCTS Insoles & Socks Feetures Elite Invisible Running Sock Feetures is introducing the Elite Invisible running sock for Spring '23. is no show sock has the maximum amount of technol- ogy in the minimum amount of running sock. It's equipped with targeted compres- sion to offer support where it is needed, technical mesh ventilation to keep feet cool and comfortable, a higher tab protects the heel while staying hidden, and Heel Hugger 2.0 silicone tape to help the sock stay up in the most strenuous of running conditions. Feetures introduced its Everyday No Show socks in 2018 for casual use. ese invisible socks were a hit with consumers looking for an invisible sock that would stay up, but they weren't designed specifically for active use. Feetures saw an opportunity for a more versatile invisible sock. "We saw a white space in the market. ere were many no show socks on the market, but none designed with the runner in mind. We knew there were active customers looking for an invisible sock and no other brands were meeting this need," says Song Ngyuen, Feetures VP of Product. Available January 2023. MSRP $18. Farm To Feet Charlotte A perfect choice for paddlers and water- sports enthusiasts, the artwork featured on the Spring '23 Charlotte sock features kayakers navigating an endless flow of standing waves around the sock. Inspired by the US Whitewater Center in Charlotte, NC, the Charlotte is a lightweight, crew height, sock with no cushioning and tar- geted reinforcements in high wear areas for all day comfort and lifelong durability. It uses 144 needle construction, 22 micron US Merino Wool, and is made in the USA with 100$ American yarns. MSRP $21. Darn Tough Vermont No Show Tab Ultra-lightweight with Cushion Nearly twenty years aer the brand made its first run sock, this new sock represents years of testing, iterating, and redesigning. ey offer a performance fit with no slipping, no bunching, and no blisters. Made with fine gauge knitting, Darn Tough's socks deliver durability and the brand's unique "put it on, forget it's on" feel. ese socks offer Fast Action Wicking that pulls moisture away from skin. ey are also fast-drying and made to be cool in the summer and warm in the winter. e thermoregulating and moisture-wicking properties of Merino wool make it the ultimate fiber for running and the extended durability in high-wear Performance, comfort and the perfect fit. at's what active consumers are looking for in their footwear, and they are looking for it in their insoles and socks, too. ese essential items check all those boxes, and then some. SUPERSTAR SOCKS Feetures Farm To Feet Darn Tough Vermont