Outdoor Insight

We surveyed 336 consumers. Here is what they told us. 32 • Summer 2022 outdoorinsightmag.com • Outdoor Insight Somewhat Likely No No No No No Very Likely Not Likely Yes Yes Yes Yes Yes Have you upgraded your apparel to keep pace with your fitness routine? Protection from the elements escalated during the pandemic. Which of these protective textiles have become part of your everyday lifestyle? Have you upgraded your footwear to keep pace with your fitness routine? How likely are you to purchase fabrics with anti-microbial protections? Should brands highlight products with anti-microbial protection? How likely are you to try a new performance fabric when making an activewear or footwear purchase? How have your priorities shifted in terms of purchasing sustainable, eco-friendly FOOTWEAR? Are you more likely to buy clothing and footwear made with materials focused on wellness? If a garment or footwear label included a sustainability rating, would that be a selling point for you? How have your priorities shifted in terms of purchasing sustainable, eco-friendly APPAREL? If you answered yes, please rank these fabrics in the order of importance: 8% 90% 70% 74% 30% 26% 72% 73% 49% 10% 28% 27% 1. Fabrics developed to promote circulation. . Fabrics engineered to energize the body. Fabrics engineered to help recovery post workout. Fabrics developed to enhance skin care. 2. 3. 4. 42% Less Important Somewhat Likely Less Important Unchanged Unchanged Very Likely More Important Anti-microbial protection Not Likely More Important 51% 49% 57% 60% 74% 4% 46% 4% 51% 3% 45% 45% 51% Cold Weather protection Durable water resistance Sun protection How Positive Shopping Behaviors Are Holding Up Post Pandemic

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